Giving Tuesday generates over $3 billion in donations annually, but inboxes are flooded with generic appeals. Nonprofits that win rely on a coordinated multi-channel sequence across email and 2-way SMS.
Phase 1: The Warm-Up (2 Weeks Prior)
Never ask for money on your first Giving Tuesday touchpoint. Send a video impact story highlighting a specific community project that previous gifts made possible.
Phase 2: Launch Day SMS Drive
With 98% open rates within 3 minutes, SMS delivers your highest ROI on Giving Tuesday morning. Keep messages under 160 characters with a 1-click mobile donation link.
Phase 3: Real-Time Goal Updates
Send an evening update showing your live campaign progress bar. Momentum inspires fence-sitters to push your drive over the finish line before midnight.
Segment out supporters who have already contributed earlier in the day to avoid sending duplicate donation appeals.
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